1937 CORD 812 SC SPORTSMAN

Errett Lobban Cord, also known as E. L. Cord (20 July 1894 - 2 January 1974) was a leader in United States transport during the early and middle 20th century. Cord founded the Cord Corporation in 1929 as a holding company for over 150 companies he controlled, mostly in the field of transportation.

The corporation controlled the Auburn Automobile Company, which built the Auburn Automobile and the Cord Automobile; Lycoming Motors; Duesenberg Inc.; New York Shipbuilding; Checker Cab; Stinson Aircraft Company; and American Airways (later American Airlines), amongst other holdings.

Born in Warrensburg, Missouri, Cord had previously been a race car driver and mechanic prior to entering into business. In 1937 he sold the Cord Corporation to the Aviation Corporation and retired to Los Angeles to earn even more millions in real estate.

Mr. Cord’s empire, consisting of the Auburn, Cord and Duesenberg (A-C-D) marques, is mostly remembered by the dwindling World War II generation and by connoisseurs of prewar classics who mark the demise of Duesenberg as the moment the American auto industry began its long slide to also-ran status.

Next month, Auburn, Cord and Duesenberg will be featured marques at the Pebble Beach Concours d’ Élégance in California, and the 70th anniversary of their demise will be marked at the annual A-C-D festival in Auburn, Indiana.  [Via The New York Times]



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