There have long been reports that Steve Jobs and Apple have a reputation for using its partners to its benefit, and then giving them none of the credit for a product’s success.
If a product does well, Apple gets the spotlight…but if a product has a bug or if there is a technical problem, Apple leaves their partners to shoulder the blame.
Blackberry Co-CEO Jim Balsillie sees the same thing happening with the recent launch of the iPhone.
Balsillie recently criticized Apple’s seeming willingness to commoditize the iPhone as an Apple product, rather than bringing AT&T Wireless in as an equal partner.
He also has issues with the iPhone being free of AT&T’s logo and with activation having to go through Apple’s iTunes music store rather than the AT&T Mobility site.“It’s a dangerous strategy,” says Balsillie.
“It’s a tremendous amount of control. And the more control of the platform that goes out of the carrier, the more they shift into a commodity pipe.”
It looks like Apple has done it again.
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